Search Engine Marketing has become a very lucrative way of advertising and selling on the internet, through the search engines like Google, Yahoo, YouTube, and other online platforms in the form of Blogs, News sites, high authority social accounts ie. It’s the best time to start utilizing several different techniques to promote the business online and gain additional customers and trust in market place.
When I am thinking of buying anything new, I always go and do my research to find out the quality and liability of a product or service that I intend to purchase. And believe it or not, 90% of people do the exactly same. There are two ways of online advertising that are falling under the SEM, SEARCH ENGINE MARKETING.
It’s the Search Engine Optimization (SEO) and Paid Advertising.
Both are a little bit different from each other and each one possesses the benefits and advantages towards the advertising on the internet.
The fastest way to generate direct online traffic to the offer is to sign up with the one of the advertising networks such as AdWords put up the advert for product or service. It’s instantly going to go all over the internet, Google, verified publishers and their blogs, huge News sites etc.There are a few different options and ways of paying for the traffic such as PPC (pay per click)
There are a few different options and ways of paying for the traffic such as: PPC (pay per click) where you simply create an ad or a banner with catchy headlines and images, or a short video ad, and you pay the certain amount of money for each click on the ad. The price of each click can vary from €0.03 up to €300! It depends on the competition and what they are willing to pay for that kind of traffic.
As I said, this method is good for the instant traffic directed to the well-converting offer.
On the other hand, the SEO is a perfect way of search engine marketing for the long-term benefits and reputation of a product and brand online. It takes some bit of an effort and time to create a solid reputation and authority of a business online, but it’s so much rewarding at the end. Obviously, if everything is done right.
The whole concept behind the SEO is to build the links from the authority websites and online profiles/accounts and make it look like it’s 100% natural and not artificially build by the expert. There is not really many people or companies that would do SEO right and 100% safe with the satisfying results. That’s why so many people are being very skeptic and do not trust.