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The Surrey Cycle Racing League streamlines online entry with Active Network

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BACKGROUND
The Surrey Cycle Racing League is the United Kingdom’s largest cycle racing league, established in 1983 by ex-professional rider Keith Butler. The Surrey League aims to provide a full year of cycle racing for all categories of riders, with a focus on grassroots level engagement. In September 2008, the Surrey League teamed with Active to offer online registration to its cyclists, who were previously only able to enter races via post.

CHALLENGES
The Surrey League offered only paper entries prior to September 2008, and was interested in a faster and easier way to process registrations within a professional, secure system. League organisers were looking to reduce the amount of time spent on administrative work, from data entry to banking monies, as well as to gain more control over their database of athletes. The system needed to be easy-to-use and completely secure, and to provide a positive user experience for cyclists registering for races.

THE ACTIVE SOLUTION
The Active Network offers an online registration system that collects participant information and payments quickly and securely, and provides customer support for all registrants. In addition, Active’s system is equipped with extensive reporting and e-marketing tools to help organisers manage league events and effectively communicate with their riders.

RESULTS
By the end of 2009, the Surrey League will have offered racing to more than 1300 riders in over 160 events. After a successful year with Active, the Surrey Cycle Racing League has seen its numbers grow and particularly noted that riders register for events much further in advance. The organisers credit this to the user-friendly format of Active’s system as well as to the effectiveness of the email marketing tool within the system. Overall, the Surrey Cycle Racing League has seen a significant reduction in time spent on manual processes as well as an increase in professionalism and service to its riders.


“I had been looking for an online entry system for some
time. The other systems I had seen either did not have the
functionality I needed or I was not convinced they were
secure enough. Active has given us a faster and easier way
to process entries within a secure system I’m confident in.
It saves us time and makes entry for our riders much
easier.”
Glyn Durrant, Competition Administrator
British Cycling South East Region & Surrey Cycle Racing League